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Step It Up Entrepreneur

Feb 23, 2022

The secret to exponential growth in anything we do requires a few things.  The first is the willingness to do the work, figure things out and last, but most importantly, hire a coach who can get you to the next level once you’ve maximized your God-given intelligence.  Sometimes you just don’t know what you don’t know, so having a coach to help guide you beyond any plateau is necessary.  Doug Mitchell is the CEO and Founder of Argenta Field Solutions and Helios Power helping thousands of clients one door at a time keeping them energy efficient with solar panels, roofs, and backup batteries all under a 25-year warranty. 

Tom and Doug jump right into the episode talking about the exponential growth they’ve both experienced by going hard.  Doug shares how when he finds something he likes, he goes hard on it for 6 months and then he’s over it. Tom shares being tasked with finding a CRM (Client Relationship Management Software) for his company. They discuss Doug’s wins to which he attributes to the vast, engaged network of Apex. Doug talks about dealing with a lot of rejection growing up, suicide, and abandoned by his mom, never feeling like he never belonged.  Doug shares the importance of family, loyalty, and his overall mission toward creating a culture for not only his family, but for the families of every single person that works with him in his companies. 


What You’ll Learn:

  • The 3 major things that happened to Doug as a child that set him on the course of creating his own family
  • Why Doug decided to come into the Apex network and the brief conversation that opened the door for him to take off like a rocketship. 
  • How Doug is plugged into AT & T and how he got the opportunity to continue working with them. 
  • The one special job in a boiler room where Doug served as a buffer in a failing business that later became his first business
  • How much Doug paid to acquire his first business
  • Why  Doug decided to stop going door to door selling cable, internet, and phones 
  • Doug shares how lucrative his partnership with AT & T is (He talks numbers)
  • The shitty deal Doug’s Uncle got from a door to door Solar sales guy which prompted him to jump into the solar industry 
  • Why it took Doug 7 months to get his systems, processes, and marketing up to speed in the solar industry 
  • The little idiosyncrasies involved in the solar industry 
  • How Doug has managed to scale his solar company to profitability in a short period of time 
  • The importance of trademarking when starting a company and how it can save you thousands before you get too big
  • Compensation structures, and tools that caused Doug to run short on cash flow and the reason he kept moving forward with his plan despite the risks
  • And much more!


Favorite Quote:

The greatest business owners I’ve ever seen think they suck at everything which is why they delegate things.  I’m not good at sales. I’ll give it to Ralph, let me give it to Wayne.  I delegate it.  I’m not good at training.  I’ll give it to this person.  It’s a travesty when I meet a business owner who says they’re good at everything. That means they won’t be able to give anything up and delegate it.”

  • Doug Mitchell  


Connect with Doug:



How To Get Involved:

From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of “average” and reach the success that is anything but. And he wants you to join him.

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