Feb 2, 2022
The only difference between men and women are the words can or can’t. All the false narratives you hear about sexism are partially true, however, it’s a slap in the face to those who have chosen to set their focus and attention on pursuing a life most only read about on social media. When you look at the types of professions people choose to work in, we make assumptions based on the fact a person is a male or female. Today, this perspective is going to be questioned. Monica Byers, is Founder and CEO of Sugar Creek Transportation, and the founder of the powerful brand Mother Trucker Life. She has a fleet of 115 Big Rigs blazing the roads of the United States and 90 trailers. Monica has doubled her fleet from last year and has goals to do the same thing in 2022.
Today, Tom and Monica get right into the logistics of owning and operating a successful trucking company, the cost of real estate and the increased value of recently purchased real estate, some of the high risks associated with simply transporting goods we use everyday across the U.S. Monica shares about her start in the trucking industry going from knowing absolutely nothing to managing the highly-detailed complexities of a trucking company. Tom and Monica talk about tire kickers and the endless chase for opportunities to source business for her trucking team. Monica shares why she almost went out of business due to a very competitive market, mechanical challenges that occur that can run up costs, and the never-ending pursuit of finding success in the small details that equate to huge successes.
What You’ll Learn:
"If every single one of my truck's motors blew tomorrow, I'd be fucked. So you have to look at the most expensive thing that could cost you and you have to have that in the bank. And that way, when it does, it's like, ah shit, back to doing business."
Connect with Monica:
How To Get Involved:
From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of “average” and reach the success that is anything but. And he wants you to join him.
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