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Step It Up Entrepreneur

Nov 24, 2021

Have you ever walked into a room needing help from someone and before you can finish saying “I need help,” one eager, willing, and enthusiastic person cuts you off before you explain the fuckery of a journey you’re about to take them on?  You’re going to meet that person today. 

Justin Schoener is the founder of Outlaw Off-Road of Texas where they outfit some of the biggest, baddest trucks on America’s highways with suspension lifts, enhanced diesel and gas performance, tires, wheels and a full line of truck accessories.  He’s an enthusiastic business consultant, and loves educating fellow investors about VRBO (Vacation Rentals by Owners). 

In today’s episode, Tom and Justin have a candid discussion about the automotive industry, the infancy of their entrepreneurial journeys, the mistakes, lessons, and the blessings that came from getting kicked in the teeth along the way. They share some pivotal lessons about what’s required to do whatever it takes to make shit happen, even in the most direst circumstances. Justin and Tom talk about the fact there are no accidents or coincidences that have led them to a series of chance meetings, and associations that brought them to the exact moment of recording this podcast.  They talk about everything from cars to the power of why it’s important to hire a mentor and do life with magnificent people.  


What You'll Learn: 

  • How to create value around your product and service without losing profit 
  • The one job in the automotive industry that prefers blind people to assemble their products
  • The spark that led Justin Schoener to the automotive industry 
  • Justin’s first truck and the big revelation that made him realize he got ripped off
  • Why having a mentor is important
  • The number of vehicles Justin and Tom have each owned in their lifetimes
  • What you need to know to set up a successful Vacation Rental By Owner and what to look for in your first property 
  • Two services you can pay for today to get more of your time back 
  • Three reasons Justin’s life is on fire right now (in a good way)
  • Ways to connect with Justin 
  • What it means to go all the way the fuck in on life!
  • And much more!  

Favorite Quote: 

“These people are achieving success and being the best version of themselves by doing the work, and we’re happy for each other.   We’re happy for our wins. There’s no negativity in our group. And no one tolerates bullshit. We’re not going to tolerate anything.   I love opening my social media feed and seeing everybody win, and that we’re all willing to help each other.” 


  • Justin Schoener






Outlaw Off-Road of Texas 


How To Get Involved:


From his start in the GPS tracking industry to founding the Step It Up Academy, Tomas Keenan is on a mission to break out of the concept of “average” and reach the success that is anything but. And he wants you to join him.


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